Coolmedia
W Solution

What is a brand?

There are many ways to define a brand. Some emphasize the creation of an emotional connection with consumers, while others focus on the totality of the user experience. Although academically interesting, these abstract concepts are often impractical, especially in professional services.

In the context of a professional services company, we have found that reputation best reveals the essence of a brand.

The last, more specific reputation around visible expertise is associated with receiving more recommendations. Why? The strength of a company's reputation is directly related to the visibility of that brand in its target market. The higher the visibility of a reputable company, the stronger its brand. This connection is captured in this simple equation:

Brand strength = Reputation + Visibility

At first glance, it may seem that digital design and print media design are very similar.
However, there are some key differences to keep in mind when designing for these two types of media.

Different types of results

Since digital and printed designs appear in different places, it is up to the designer to know the types of deliveries.
Among other things, digital design is:

- Banner ads

- Infographics

- Website elements

- UX wireframes

- PDF catalogs (PDFs)

- 2d and 3d animations

- Presentations

At first glance, it may seem that digital design and print media design are very similar.
However, there are some key differences to keep in mind when designing for these two types of media.

Graphic design is an ancient craft, dating from Egyptian hieroglyphs to 17,000-year-old cave paintings. As a term that originated in the printing industry in the 1920s and encompasses a range of activities, including logo design, it refers to aesthetic appeal and marketing - attracting viewers using images, color and typography.

However, graphic designers working on user experience (UX) design must justify stylistic choices regarding, say, image and font locations by seeking maximum empathy with users, thus creating a beautiful design look that maximizes usability. . Aesthetics must serve a purpose - in UX design we do not create art for ourselves.
So, when doing graphic design for UX, you need to ensure accessibility for users and use graphic design skills in creating results that take into account the overall user experience.